Travel / Entertainment / Restaurant Public Relations
From “whisper-quiet” hotel chains and “worry free” travel services to Cirque de Soleil acrobats and all-you-can-eat Brazilian steakhouses, Maccabee Group’s hospitality, entertainment and travel campaigns focus on achieving measurable ROI that meet business objectives.
 | | Buffalo Wild Wings RebrandingWhen national restaurant chain Buffalo Wild Wings required traffic-building creativity, they asked Maccabee Group to turn up the heat at their 152 locations! Maccabee Group guided PR for the rebranding from its original name of bw-3, drove nationwide awareness for its fast-casual restaurants and created excitement for its signature 12 sauces. | |  | | AmericInn "Quiet Hotel" CampaignNational hotel chain AmericInn built a brand position among travelers by highlighting how quiet the rooms were in 212 hotels across 22 markets. By leveraging a "Your Noisy Neighbor" video contest, Maccabee Group generated brand visibility from USA Today and The New York Times to the Wall Street Journal. | |  | | Fogo De Chao Grand OpeningWhen Texas-based Fogo de Chao prepared to launch its Brazilian steakhouse concept in Minneapolis, it chose Maccabee Group to coordinate a Grand Opening VIP party and media relations campaign. Learn how the Minneapolis premiere became one of the most successful in Fogo de Chao history. | |  | | Cirque de Soleil PremiereWhen Cirque de Soleil debuted its new show, "Dralion," in Minnesota, Maccabee Group launched a publicity blitz that resulted in 67 minutes of TV news coverage and 8,000,000 print impressions through more than 27 newspapers and magazines. Read how the agency's PR campaign helped sell out the show's tickets; and even forced Cirque to extend its run! |
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