Media Training

Are the news media calling your company? Ask yourself these three questions:

Are the executives of your company truly prepared for interviews with TV, radio, newspaper and magazine reporters?
Can your spokespeople effectively communicate the key messages, mission and values driving your organization - in 30 seconds or less?
During a crisis, would you be ready to handle negative media attention in a manner which would preserve your company's reputation, customer base and shareholder value?

That's where Maccabee Group comes in - providing expert training for media interviews and presentations by CEOs and other key executives.

For example, senior vice president John Bennett of University Bank was delighted to be crowned the 68th King Boreas to reign over the St. Paul Winter Carnival until Vulcanus Rex The Fire God sent Boreas back to Mount Olympus (hey, we would not make this stuff up). But then Bennett discovered the real challenge for King Boreas was giving media interviews and speeches - lots of them. Using video technology for real-time feedback, Maccabee Group trained Bennett for hundreds of print, radio and TV interviews and appearances. "I am so grateful to Maccabee Group for preparing me for the interviews required of my role as King Boreas in the Saint Paul Winter Carnival," says Bennett. "The media training I received from Maccabee Group actually made my 150+ interviews fun, with no anxiety or nervousness."

Whether you're a Fortune 500 corporation or a non-profit, a retail chain or a technology start-up - Maccabee Group can help. Among the executives our team has media trained:

Managers with the Twin Cities Natural Food Co-Ops,
Senior management with the Saint Paul Public Library,
Top executives with software developer International Decision Systems
Spokespeople for Kemps Ice Cream
Communications director for the Minnesota State Fair
General Manager of ReMax/North Central realty
C-level executives for medical device company American Medical Systems.

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TESTIMONIAL:

""For many years, getting the kind of media attention we deserved seemed like an uphill battle. Maccabee Group’s proactive response to our organization’s PR challenges, including their media readiness training for key personnel, taught us how to better prepare and present ourselves to the media in ways that have now made reporters sit up and take notice!"

— Patricia Cumbie
- Marketing Communications Director
- Twin Cities Natural Food Co-Ops