Media Relations

Maccabee Group generates media results - often staggering results - for companies seeking network and local TV, radio, online, trade and consumer magazine, syndicated newswire and daily newspaper coverage for their products and services.

Although we're delighted to have helped our clients get their messages into the pages of the Wall Street Journal, New York Times, Newsweek, Inc. and Entertainment Weekly, onto hundreds of blogs and Web sites, on the airwaves of National Public Radio, and on ABC-TV's "Good Morning, America," VH-1 TV, and CNN-TV's "Anderson Cooper 360" - none of that publicity matters unless the media coverage helps our clients achieve their business objectives.



From generating more than 100 million consumer impressions for General Mills' Millennium Penny campaign on NBC-TV's "Tonight Show with Jay Leno" and in USA Today and 400 other newspapers and magazines to driving business-to-business/trade media coverage for Ergotron in mission-critical magazines such as Surgical Products, Healthcare Purchasing News and Healthcare IT News - Maccabee Group's media relations campaigns are strategic, creative, relentlessly brand and sales-results driven.

• American Medical / Dr. Ruth Tour
• AmericInn "Quiet Hotel" Campaign
• Buffalo Wild Wings Rebranding
• Cirque de Soleil Premiere
• Coldwell Banker Burnet Brand Launch
• Ergotron Medical Product Re-Launch
• Fogo De Chao Grand Opening
• General Mills' Millennium Penny
• Go Organic for Earth Day Program
• Hazelden Business Recovery Campaign
• IDS Software Buy-Out Communications
• Kemps Ice Cream Publicity
• Kemps Nickels for Schools Program
• Malt-O-Meal Cereal Campaign
• Marshall Fields' Frango Candy Event
• Northwest Athletic Club Fitness Blitz
• OfficeMax Human Art Gallery Event
• OfficeMax's A Day Made Better
• OfficeMax's Elf Yourself Viral Promotion
• U of M Design Institute Event
• University Bank's Socially Responsible Branding
• VISI Technology Campaign
• World's Largest Rubber Band Ball