Online / Interactive PR Strategies

Meet Node: A Social Media & Online Reputation Management Practice

New online technologies -- from Facebook and MySpace to YouTube and Twitter -- now enable you to engage customers, spark conversations and inspire brand loyalty and sales with unprecedented impact and speed.

Maccabee Group/NODE -- our agency's Social Media Relationship and Online Reputation Management Practice -- will be your guide. NODE applies a disciplined and thoughtful approach to help you tap the marketing power of emerging Web technologies. We help clients achieve meaningful interactions through blogs, online news sites, social media networks, industry-specific Web portals, wikis, video sites and search engines.

A Blueprint For Online Results
Maccabee Group/NODE's proprietary Web BlueprintTM Process is a visual planning tool that helps you assess your existing Web presence and then maps out a step-by-step action plan for opening up new opportunities that engage your audiences with Web content. This customized map illustrates where you are and where you need to be online, evolving as your interactive outreach develops.

Measuring the Impact Of Your Online Engagement
Maccabee Group creates return on investment strategies that enable clients to measure the success of their online outreach. Combining outside measurement services with human-driven evaluation by Maccabee Group/NODE staff, our agency installs tangible, quantifiable metrics for your online campaigns.

Powerful Online Partnerships
A hallmark of Maccabee Group/NODE is a network of strategic alliances with technology partners whose services complement ours. One such alliance is with search engine marketing agency Nina Hale Consulting. As we develop Web-based content for clients, Nina Hale Consulting helps optimize your content to drive traffic to your Web sites and achieve higher rankings for you in Google searches.

Take a look at some of the work Maccabee Group/NODE has performed for clients:

Facilitated the creation of blogs for clients West LegalEdcenter, Gold'n Plump and AmericInn hotels.
Engaged Facebook to drive visibility for Caribou Coffee promotions.
Secured positive online reviews for Gold'n Plump Poultry's Just BARE Chicken by targeting influential food bloggers.
Generated online video interviews for CIGNA Behavioral Health and Icon Services.
Launched the SleepBetterAmerica advocacy site for AmericInn with continuously updated sleep-related online content, videos and blog posts from a noted sleep doctor.

RELATED CAMPAIGNS:

Click Below to Read Maccabee Group/NODE's 10 Commandments of Social Media Marketing!

Click Below to Read Maccabee Group/NODE's "Blast Back The Right Way in an Online Crisis"!