Event Marketing



Imagine the power of event marketing driving visibility and sales for your brand.


Now imagine...

  • In Chicago, 10 fashion models perform an outrageous Human Art Gallery event for the national launch of a new OfficeMax computer service.
  • In Minneapolis, 3,000 revelers gather for the state's largest AIDS-raising event, thanks to a PR campaign that generated 55 minutes of TV news exposure on all four network affiliate stations, along with a blizzard of radio and magazine coverage for the event.
  • AT 32 PETCO stores, Pet Psychics 'read the minds' of cats and dogs to drive consumer buzz for their simultaneous Grand Reopenings.
  • From Dallas to Philadelphia, a Groucho Marx impersonator barnstorms for Malt-O-Meal Cereal in a tour of supermarkets, TV studios and street festivals.
  • In Denver, two Dueling Elvis Presleys drive crowds into a frenzy for M & Mar's Dove Chocolate Promises.
  • A "Viva Las Vegas" event for MLT Vacations combines radio promotions, TV interviews and airport performances by Las Vegas showgirls.
  • And in 1,000 schools across the United States, 5,000 corporate employees surprise 1,000 teachers with simultaneous charitable events in the most complex cause marketing campaign in company history.
Each of these campaigns are snapshots of the event marketing power that clients expect from Maccabee Group, winner of "Most Creative Publicity Stunt of the Year" from the International Festival and Events Association.

From single-location Grand Openings, in-store promotions and guerilla "buzz" events to multiple-city event campaigns in markets across the country. Maccabee Group is expert at coordinating and publicizing events that build national brands, drive media coverage, and spark an emotional connection between your company and its customers.
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TESTIMONIAL:

"This year's DIFFA (Design Industries Foundation Fighting AIDS) fundraising event, La Dolce Diva - The Sweet Life" would have been far from 'sweet' without Maccabee Group's unfaltering energy. Their agency delivered a professional, enthusiastic, 'over the top' effort for us. We not only met our PR objectives, we exceeded them. Bravo, Maccabee Group!"
- Pamela Diamond
- Events Coordinator
- DIFFA Minnesota




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