Cause / Loyalty Marketing

Surveys indicate that 70% of women consumers would purchase a product that supports a non-profit cause they believe in, over a similar product that does not. Maccabee Group can help your company clarify what your brand stands for, and then develop powerful brand loyalty and cause marketing campaigns that bring your values to life.

For General Mills, Maccabee Group produced the "Bring Home the Bac-O's" charity campaign, hailed as "Best Overall Public Relations Campaign of the Year" by Minnesota's Association for Women in Communication. Working with the late NFL legend Walter Payton and country star Trisha Yearwood, Maccabee Group helped General Mills award $100,000 in donations to 50 of America's best volunteers. The campaign generated 20 million impressions in radio and TV, coverage in over 100 newspapers and strengthened consumer loyalty for Betty Crocker Bac-Os products.

Honored by the Cause Marketing Forum with its annual Silver Halo Award, Maccabee Group's cause-related campaigns include:

Kemps' "Nickels for Schools" promotion, which now involves 4,000 public and private schools.
Act II Popcorn's "Fast Forward Against Hunger" campaign with the End Hunger Network and actor Jeff Bridges.
The Organic Trade Association and Music Matters' "Go Organic For Earth Day" publicity campaign.
The development of Deli Express' "Hungry to Help" in partnership with the National Military Families Association," and
OfficeMax's "A Day Made Better" program with Adopt-a-Classroom.

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