Product Publicity

How could Malt-O-Meal Cereal draw consumer attention to food products displayed on the very bottom shelves of America's grocery stores?

By employing America's #1 Groucho Marx impersonator, who demonstrated his famous "slouching" walk during Maccabee Group's nine-city "Walk This Way" PR tour for Malt-O-Meal! Working closely with Malt-O-Meal's advertising and sampling agencies, Maccabee Group secured TV and radio appearances for campaign spokesperson "Groucho" and coordinated street festival sampling, charity donations and in-store events.

The result — nationwide media coverage for Malt-O-Meal products in 500 newspapers and numerous radio and TV shows, reaching more than 10 million consumers!