Media Relations

Maccabee Group provides results — often staggering results — for companies seeking TV, radio, Internet, magazine and newspaper coverage for their products and services.

Consider how Maccabee Group helped General Mills launch its Millennium Penny Cheerios promotion, publicizing the insertion of new Year 2000 pennies inside 10 million boxes of Cheerios.

Maccabee Group's media relations campaign reached millions of consumers through more than 400 newspapers and magazines — and caught the attention of Jay Leno, who mentioned Millennium Penny Cheerios on NBC-TV's "The Tonight Show." Overall, the millennium penny campaign generated a staggering 94 million consumer impressions.

The campaign was cited by Promo magazine when it honored General Mills as one of the "Brand Marketers of the Year." Most recently, the campaign earned Maccabee Group and General Mills a joint Bulldog Gold Award for media relations excellence as the "Best Food and Beverage PR Campaign of the Year."

And what happened to the 10 million Millennium Penny Cheerios boxes delivered to grocery stores? Each and every box sold out!