Special Events

When Cirque du Soleil debuted its new show, "Dralion," in Minnesota, it hired Maccabee Group to produce a publicity blitz. The result: 67 minutes of TV news coverage and over 8,000,000 print impressions in more than 24 newspapers and magazines. Ticket sales soared and "Dralion" extended its run for two extra weeks.

TV, radio and newspaper publicity drew standing-room only crowds to the DIVA event.

And when the largest AIDS-fundraising event in Minnesota — the "La Dolce Diva" ball — needed to draw 3,000 partygoers to its soiree? Maccabee Group saturated the Twin Cities with 55 minutes of "Dolce Diva" TV news exposure on all four network affiliate stations, along with a blizzard of radio, magazine and newspaper stories.

Maccabee Group is expert at producing and publicizing truly special events, from the Grand Opening of REI's Bloomington Superstore to the premiere of Saint Paul's new Kincaid Steak, Chop and Fish House.

Other Maccabee Group special events and promotions include:

	In-store promotions for Lloyd's Barbeque that delighted shoppers in 30 supermarkets with a swashbuckling Don Juan-inspired chili fanatic.
	A "Viva Las Vegas" campaign for MLT Vacations Inc's charter service that combined a month-long radio promotion and TV interviews with over-the-top airport performances by an Elvis Presley impersonator and a Vegas Showgirl.
	The simultaneous grand re-openings of 28 PETCO stores, featuring a psychic who 'read the minds' of cats and dogs!