Crisis Communications
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"I'm often asked what a crisis is like. Well, let's put it this way. Time — your most precious commodity — goes into fast-forward, and the atmosphere is chaotic. Nevertheless, a CEO is expected to make major decisions and communicate to the public and a host of other audiences."
— Robin Cohn, in The PR Crisis Bible
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Maccabee Group has helped clients communicate 
effectively during every conceivable crisis, including:
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Threats of consumer boycotts |
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Manufacturing plant fires |
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Protests by advocacy groups |
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Discrimination law suits |
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Mass employee layoffs |
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Federal investigations |
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On-site injuries and deaths |
Maccabee Group approaches crisis situations with a philosophy of respect for all parties involved, honesty with the media, and a solid understanding of how broadcast, print and Internet reporters do their jobs.
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