Cause Marketing

Surveys indicate that 70% of American women would purchase a product that supports a non-profit cause they believe in, over a similar product that does not. What values does your company stand for and how will your customers know?

Few cause marketing campaigns demonstrate the value of Maccabee Group better than our "Bring Home the Bac-Os" campaign for General Mills — hailed as "Best Overall Public Relations Campaign of the Year" by Minnesota's Association for Women in Communications.

Working with the late NFL legend Walter Payton and country star Trisha Yearwood, Maccabee Group helped General Mills award $100,000 in donations to 50 of America's best volunteers. The campaign generated 20 million impressions in radio and TV, over 100 newspapers, and Internet exposure for Betty Crocker Bac-Os products.