Agency News

RETAIL ADVERTISING AND MARKETING ASSOCIATION HONORS OFFICEMAX AND MACCABEE GROUP FOR “A DAY MADE BETTER” CAMPAIGN
February 19, 2008 – The Retail Advertising and Marketing Association (RAMA) has honored “A Day Made Better,” the 1,000-school cause marketing campaign produced by OfficeMax and Maccabee Group, with a national 2008 RACie Award. “A Day Made Better” involved more than 4,000 OfficeMax associates at more than 900 stores, with the campaign generating $2.4 million in positive publicity for OfficeMax, including 227 TV segments and hundreds of news articles reaching more than 50 million consumers. Maccabee Group’s campaign drove a 1,018 percent increase in Web traffic and a 459 percent increase in donations for OfficeMax’s non-profit partner, Adopt-A-Classroom.

TASTEFULLY SIMPLE AND FARM BOY CHOOSE MACCABEE GROUP
Dec. 10, 2007 – Tastefully Simple, the Alexandria, Minnesota-based national home taste-testing company offering easy-to-prepare gourmet food through 24,000 independent consultants, and Farm Boy Co-Op and Feed Company, the St. Paul-based company which created the Farm Boy & Farm Girl fashion brands of authentic jeans, shirts and accessories sold in 1,000 retail locations, have both chosen Maccabee Group as their new public relations agency.

AmericInn, Angie’s Kettle Corn Among New Maccabee PR Clients
September 28, 2007 – AmericInn, a 200+ location mid-scale hotel chain with headquarters in Chanhassen, Minnesota; The Ivy Spa Club, a luxury spa and fitness facility opening in downtown Minneapolis; Angie’s Kettle Corn, the North Mankato, MN-based manufacturer of freshly-popped classic popcorn snacks; Certes Financial Pros, the St. Louis Park, MN-based provider of high-level financial staffing for Twin Cities companies; and Icon Services Corp., a Saint Paul-based security agency providing executive/VIP protection, public safety and investigative work, have all chosen Maccabee Group Inc. as their public relations agency.

MACCABEE GROUP AND OFFICEMAX WIN HERMES CREATIVE AWARDS
June 28, 2007 — The Association of Marketing and Communication Professionals has honored Maccabee Group with its Gold Hermes Creative Award for “Best Special Event of the Year” for the World’s Largest Rubberband Ball event that Maccabee Group performed with its client, OfficeMax. In addition, Maccabee Group won two 2nd Place Platinum Hermes Creative Awards in the “Best Publicity Campaign” categories, for its OfficeMax Rubberband Ball and ElfYourself programs.

PURECHOICE CHOOSES MINNEAPOLIS PR AGENCY MACCABEE GROUP FOR PRODUCT PUBLICITY, MEDIA RELATIONS
June 20, 2007 – PureChoice, the Burnsville-based manufacturer of indoor air quality monitoring technology has selected Maccabee Group Inc. as their PR agency.

MACCABEE GROUP WINS CHICAGO PUBLICITY CLUB’S SILVER TRUMPET AWARD, “BEST PR CAMPAIGN” COMMUNICATOR AWARD, AND PROMO’S “VIRAL CAMPAIGN OF YEAR” AWARD FOR OFFICEMAX WORK
June 13, 2007 — Maccabee Group has won three PR awards for its campaigns for client OfficeMax -- both the 2007 “Silver Trumpet Award” from the Chicago Publicity Club and the 2007 “Best Publicity Campaign” Communicator Award of Excellence for Maccabee Group’s “World’s Largest Rubberband Ball” event; along with Promo magazine’s “Viral Campaign of the Year” for OfficeMax’s ElfYourself Web campaign. The OfficeMax ElfYourself online publicity program -- created by Maccabee Group and Web design firm Toy -- inspired Internet users to send 11 million OfficeMax-branded elves to friends worldwide, with consumers creating as many as 41,000 elves per hour. Media coverage included ABC-TV’s “Good Morning America,” USA Today, The New York Times and Entertainment Weekly. The campaign sparked 40 million media impressions, as ElfYourself became the fastest-growing site on the Internet just before Christmas with 444,523,398 page views.

CARIBOU COFFEE, VISI, WELSH COMPANIES AND FOGO DE CHAO CHOOSE MACCABEE GROUP INC. FOR PUBLIC RELATIONS, March 4, 2007 — Caribou Coffee, Welsh Companies, VISI and Fogo de Chao have selected Maccabee Group for media relations and communications services. Among Maccabee Group’s new clients: Caribou Coffee, the second largest, company-owned gourmet coffeehouse operator in the United States with 464 coffeehouse locations in 18 states and the District of Columbia; Welsh Companies, a Minneapolis-based full-service commercial real estate company offering expertise in property management, development, brokerage, construction and mortgage banking; VISI, Minnesota’s largest locally-owned Internet Solutions Provider; and Fogo de Chao, an Addison, Texas-based chain of Brazilian churrasco-style steakhouses that serve roasted meats and celebrate traditional gaucho culture.

MACCABEE GROUP AND INNOVA MARKETING WIN “RACIE” RETAIL MARKETING AWARD FOR OFFICEMAX WITH “WORLD’S LARGEST RUBBERBAND BALL”
February 13, 2007 — Maccabee Group, and experiential marketing agency Innova jointly won a national 2007 RACie Retail Marketing Award for their client, OfficeMax. The “World’s Largest Rubberband Ball” campaign for OfficeMax won the first-place Gold RACie Award in the “Innovation/New Media”category from the Retail Advertising and Marketing Association. The Award honored the introduction of OfficeMax’s “World’s Largest Rubberband Ball,” a campaign which involved the unveiling in Chicago of a 4,594-pound, 18-foot-circumference ball made of 175,000 rubber bands -- breaking the Guiness World Record. Maccabee Group’s PR campaign generated more than 150 million consumer impressions, including 422 TV segments in 127 markets from ABC-TV “World News Now” to “Anderson Cooper 360” and CNN-TV Headline News, along with mentions on 200 Web sites, 300 blogs and in hundreds of magazines and newspapers.

MINNESOTA STATE FAIR SELECTS MACCABEE FOR MEDIA TRAINING
August 4, 2006 — Maccabee Group has been chosen to provide media relations coaching for executives at the Saint Paul-based Minnesota State Fair.

AMPLIFON USA; FLEMING & CO. PHARMACEUTICAL; EXCELLO AND HONOR ROLL ONLINE SELECT MACCABEE GROUP FOR PUBLIC RELATIONS
July 26, 2006 — Maccabee Group Public Relations has announced four new clients: Amplifon USA, Fleming & Company Pharmaceuticals, Honor Roll Online and Excello.

Amplifon USA is the world leader in hearing health care, including the Miracle Ear and Sonus brands, with global headquarters in Milan and U.S. operations located in Plymouth, Minnesota.

Fleming & Company Pharmaceuticals is the St. Louis, Missouri-based manufacturer of prescription and over-the-counter drugs including OCEAN Premium Saline Nasal Spray and MAGONATE Magnesium Supplement.

Honor Roll Online is a Chicago-based interactive college recruitment tool for Fortune 1000 recruitment of candidates from small, superior colleges and universities.

Excello is a Minneapolis-based workplace behavioral consulting firm working with law firms, corporations and small businesses on human resources, management and executive coaching issues.

OFFICEMAX, MAKEMUSIC, PEARSON’S CANDY CO. AND ARCHITECTURAL ALLIANCE SELECT MACCABEE GROUP FOR PR
MARCH 6, 2006 — MakeMusic, the Eden Prairie, MN-based music education technology company; Pearson’s Candy, the St. Paul-based national manufacturer of the Pearsons Nut Goodie and Salted Nut Roll; and Architectural Alliance, the Minneapolis architectural and interior design firm, have all chosen Maccabee Group to handle their public relations. In addition, OfficeMax, the Itasca, IL-based office products retailer with more than 950 superstores and over $8 billion in sales, will use Maccabee Group for a public relations project.

DOMESTIC ABUSE PROJECT SELECTS MACCABEE GROUP FOR PR
February 1, 2006 — Domestic Abuse Project, a Minneapolis-based non-profit that for 26 years has been a national leader in efforts to end domestic abuse through services that range from assistance in court to counseling groups for every member of the family, has chosen Maccabee Group for public relations.

PET CROSSING ANIMAL HOSPITAL SELECTS MACCABEE GROUP FOR PR
December 6, 2005 — Pet Crossing Animal Hospital, the Bloomington-based state-of-the-art facility which has been featured on the Bravo TV Network for its diagnostic and therapeutic care for clients and their four-legged family members, has chosen Maccabee Group to perform media relations and marketing communications.

UPSHER-SMITH SELECTS MACCABEE GROUP AS PUBLIC RELATIONS AGENCY December 1, 2005 — Upsher-Smith Laboratories of Maple Grove, Minnesota, a pharmaceutical company which manufactures and markets prescription pharmaceutical, Over The Counter/OTC and cosmetic products for the cardiovascular, dermatological and women’s health markets, will use Maccabee Group for national product publicity and corporate communications.

MACCABEE GROUP WINS “GALAXY AWARD” WITH MUSICMATTERS FOR “GO ORGANIC! FOR EARTH DAY” CAUSE MARKETING CAMPAIGN
OCT. 28, 2005 – Maccabee Group has earned a national Bronze “Galaxy Award” for its 2005 “Go Organic! For Earth Day” publicity program for client MusicMatters. “Go Organic! For Earth Day” was honored as one of the best “Cause Related Marketing Campaigns” in America. Presented by New York-based Mercomm Inc., the Galaxy Award honored the media coverage generated for “Go Organic! For Earth Day,” a campaign produced by MusicMatters for the Organic Trade Association and Earth Day Network which united 56 organic food brands and 20 supermarket chains to encourage consumers to enjoy the benefits of organic food. Maccabee Group’s PR campaign for “Go Organic!” generated more than 35 million consumer impressions, including a feature on TV’s “Good Morning, America.”

GWEN CHYNOWETH PROMOTED TO VP OF MACCABEE GROUP
October 7, 2005 – Gwen Chynoweth has been promoted from Account Supervisor to Vice President of Maccabee Group Inc., the Minneapolis-based public relations agency. Before joining Maccabee Group in 2000, Chynoweth served as Corporate Communications Manager for the non-profit treatment provider NEXUS, and Communications Coordinator for the Hopkins Public Schools.

TRIA ORTHOPAEDIC CENTER AND RE/MAX NORTH CENTRAL SELECT MACCABEE GROUP AS PR AGENCY
May 27, 2005 - Maccabee Group has been chosen to handle publicity for the June 2005 Grand Opening of the new TRIA Orthopaedic Center, a $60 million first-of-its-kind outpatient treatment, research and education facility created by orthopaedic specialists from Park Nicollet Health Services, University of Minnesota Physicians and The Orthopaedic Center. In addition, Maccabee Group is coordinating media relations for RE/MAX North Central, which provides Minnesota and Wisconsin home buyers and sellers with the expertise of 2,972 experienced realtors in 183 branch offices

MACCABEE GROUP HANDLING PUBLIC RELATIONS FOR NATIONAL “GO ORGANIC! FOR EARTH DAY” CAMPAIGN, WITH MUSICMATTERS, ORGANIC TRADE ASSOCIATION AND EARTH DAY NETWORK
April 19, 2005 -- Maccabee Group is handling national publicity for the 2005 “Go Organic! for Earth Day” campaign presented by Organic Trade Association and Earth Day Network. “Go Organic! for Earth Day,” coordinated by the Minnesota marketing agency MusicMatters, involves more than 50 organic food manufacturers and 18 supermarket chains with 2,500 store locations to drive mainstream consumer awareness, in-store traffic and sales for organic food.

DELI EXPRESS SELECTS MACCABEE GROUP AS NATIONAL PR AGENCY
February 21, 2005 -- Maccabee Group will handle national publicity for Deli Express, the Eden Prairie-based manufacturer of hot and cold sandwiches sold through 26,000 convenience stores in 48 states. Deli Express chose Maccabee Group to coordinate media relations for its 50th Anniversary cause marketing campaign to benefit the National Military Family Association.

ERGOTRON SELECTS MACCABEE GROUP AS PR AGENCY
January 2, 2005 — Ergotron, Inc., the Saint Paul-based global manufacturer of ergonomic computer and video hardware management solutions for the healthcare, office and home entertainment markets, has chosen Maccabee Group to perform publicity for its new product introductions across Ergotron’s trade and consumer markets. Ergotron has five subsidiaries in Europe, 2004 revenues exceeding $65 million, 250 employees worldwide and representation for its products in 65 countries worldwide.

AMERICAN MEDICAL SYSTEMS,
IPHOUSE, VIVA ITALIA RESTAURANT,
LANDMARK CREATIONS, AND YOUNG ENTREPRENEURS’ ORGANIZATION
MPLS/ST. PAUL SELECT MACCABEE GROUP AS
PUBLIC RELATIONS AGENCY
November 18, 2004 — Maccabee Group’s newest PR clients include: Landmark Creations International, the Burnsville-based manufacturer of high-quality custom inflatables for clients ranging from General Mills to Ford Motors; American Medical Systems, the Minnetonka medical device company whose products were used to treat pelvic disorders affecting 120,000 male and female patients spanning 54 countries last year; ipHouse, the Minneapolis-based Internet Service Provider which offers high-speed connectivity and Web hosting to Twin Cities residential and business customers; Young Entrepreneurs Organization-Minneapolis/St. Paul, an association of leaders of “fast growth” companies that offers peer-to-peer networks, interactive Forums, and a community of business owners; and Viva Italia, a new mid-priced Italian restaurant in Eagan created by Two Guys From Italy entrepreneur Danny Sarno.

Country Inns & Suites By Carlson, Parsinen Kaplan Rosberg and Gotlieb,
The Wedge Co-op, Jerome Foundation, National Cooperative Grocers Association, Cigna Behavioral Health Select Maccabee Group for PR
April 30, 2004 — A wave of new client wins at Maccabee Group includes: Country Inns & Suites By Carlson, which will employ Maccabee Group to handle national media relations for a sales promotion campaign linked to the best-selling Lemony Snicket books; the Saint Paul-based Jerome Foundation, for whom Maccabee Group will handle publicity for its Centennial Celebration in 2005; The National Cooperative Grocers Association, the Iowa-based association representing 97 food co-ops with 115 retail locations nationwide and combined annual sales of over $626 million; The Wedge Community Co-Op, which selected Maccabee Group to coordinate local publicity as it prepares to celebrate its 30th Anniversary; the law firm Parsinen Kaplan Rosberg and Gotlieb, which chose Maccabee Group to assist with regional and national media relations and marketing communications; and Cigna Behavioral Health, the Eden Prairie, MN-based provider of behavioral health management services, which selected Maccabee Group for communications projects.

Big Urban Game Publicity Campaign Wins “Special Event of the Year” Award for Maccabee Group and Design Institute
February 26, 2004 — The “Big Urban Game,” a publicity campaign which employed giant, inflatable game pieces to transform the Twin Cities into the World’s Largest Game Board, won the “Special Event of the Year” Award for the Maccabee Group public relations agency and its client — the University of Minnesota’s Design Institute — from the International Association of Business Communicators (IABC)-Minnesota.
Honored with the IABC-Minnesota Bronze Quill “Award of Excellence” trophy as Best Special Event (Public Category), the Big Urban Game campaign generated media coverage from the Washington Post and CBC’s “As It Happens” to the Los Angeles Times, USA Today and no fewer than 84 television segments across the United States.

Twin Cities Natural Food Cooperatives Select Maccabee Group
February 2, 2004 — Maccabee Group’s been chosen by Twin Cities Natural Food Cooperatives, the Minneapolis-based association whose members include Mississippi Market and Wedge Community Co-Op, to perform media relations and consumer communications.

NAMM, The International Music Products Association, Selects Maccabee Group
December 23, 2003 – NAMM, the California-based producer of the world’s largest music products trade shows, has selected Maccabee Group Inc. to perform local media relations to support its 2004 Music and Sound Expo in Minneapolis. The event, celebrating music, education and the benefits of music-making, will take place at the Minneapolis Convention Center from April 16-18, 2004. This may be the only time that people around the Twin Cities will have the opportunity to attend a “NAMM Show,” the music product trade event that annually attracts more than 65,000 attendees from around the world.

The Foundation Selects Maccabee Group for PR
November 13, 2003 – The Foundation, the Minneapolis-based reseller of Apple computer hardware and peripherals for the advertising, graphic design, printing and architecture communities, has selected public relations agency Maccabee Group Inc. to coordinate statewide publicity for its Apple system integration and repair services.

Perspectives Family Center Selects Maccabee Group for Event Marketing/Public Relations Project
September 3, 2003 – Perspectives Family Center, the Saint Louis Park-based non-profit serving homeless or at-risk families and children, has selected public relations firm Maccabee Group to coordinate publicity and event marketing for its October 2003 “Fine Art and Fine Food Gala.”

Design Institute, Public Radio International and Life Time Fitness Select Maccabee Group
June 9, 2003 – The Design Institute, one of five Centers of Excellence at the University of Minnesota, has chosen Maccabee Group to coordinate publicity for its Twin Cities Design Celebration 2003. At the same time Public Radio International (PRI), the Minneapolis developer and supplier of audio programs broadcast by 731 affiliate stations, selected Maccabee Group to perform national publicity for its global news programming; and Life Time Fitness, the nation's fastest-growing health, fitness and nutrition company, selected Maccabee Group to support its publicity effort for the 2003 Life Time Fitness Triathlon, which will involve 2,000 athletes from 40+ states and 15 countries.

Maccabee Group Wins PR Society's "Best Special Event" for Marshall Field's Frango Mint Launch
March 21, 2003 – A Chicago event celebrating the breaking of the Guinness World Record for Largest Box of Chocolates helped win Maccabee Group and Marshall Field's the award for "Best Special Event" from the Minnesota chapter of the Public Relations Society of America. The unveiling of 2,002 one-pound boxes of Frango Mints generated more than 8,000,000 impressions, including coverage on affiliates of ABC, NBC, CBS, CNN and Fox television.

Maccabee Group/PSB Win "Best Cause Advocacy" and "Public Service" Awards for Anti-Terrorism Publicity Campaign
March 21, 2003 – Maccabee Group, Inc. and Padilla Speer Beardsley jointly won a national 2003 Silver Bulldog Award this month for a global publicity campaign produced for Minnesotans Against Terrorism. The agencies' program, "Speaking Terror's Name," was selected as one of the two best Issue/Cause Advocacy campaigns in America. The campaign reached more than 29 million Americans through 40 print stories and more than 46 television and radio features from "Fox TV News with Brit Hume" and MSNBC-TV's "Hardball" to CNN-TV'S "This Morning" and Fox-TV's "The O'Reilly Factor." The "Speaking Terror's Name" program was also honored by the Minnesota chapter of the Public Relations Society of America, which gave Maccabee Group and Padilla Speer Beardsley its annual Classics Award for "Best Public Service Campaign" of the Year.

Allen Interactions Selects Maccabee Group for Public Relations
February 24, 2003 – Allen Interactions, the Bloomington-based developer of interactive
e-learning systems, has chosen Maccabee Group, Inc. as its agency to handle national media relations and marketing communications.

International Decision Systems Selects Maccabee Group, Inc. as PR Agency
January 8, 2003 – Minneapolis-based International Decision Systems (IDS), the global leader in developing lease accounting and portfolio management software and services, has chosen Maccabee Group, Inc. as its public relations agency to handle national media relations, customer communications and new product promotion.

Advanced Respiratory Selects Maccabee Group for PR; Healthcare/Medical Device Unit Launched by Maccabee Group
December 31, 2002 – Advanced Respiratory, the Saint Paul-based manufacturer and distributor of The Vest (TM) airway clearance system for patients with cystic fibrosis, cerebral palsy and 300 other respiratory diseases and conditions, has chosen Maccabee Group to contribute to its national public relations initiatives in 2003. At the same time, Maccabee Group announced the formation of a new Healthcare/Medical Device Public Relations Unit to serve Minnesota healthcare providers and medical device, software and equipment companies with healthcare consumer and trade media relations, corporate communications and product promotion.

Clare Housing Selects Maccabee Group as Pro Bono Public Relations Agency
December 11, 2002 – Clare Housing, the Minneapolis non-profit organization that provides housing and medical, emotional and other services for Minnesotans with HIV/AIDS, has chosen Maccabee Group to assist on a pro bono basis with public relations projects. Maccabee Group will handle media relations for Clare Housing's February 1, 2003 "Friends Dining With Friends" fundraising event, during which hundreds of Twin Cities supporters will hold culinary events at their homes to raise urgently needed funds for Clare Housing's round-the-clock supportive care.

Buca di Beppo Restaurants Among Three New Clients for Maccabee Group
October 8, 2002 – BUCA, Inc., The National Theatre for Children, and the Twin Cities Regional Office of Thrivent Financial for Lutherans have chosen Maccabee Group to assist with public relations projects. Maccabee Group will launch Buca DI Beppo restaurant's "Into the Sauce" campaign, with TV appearances and cooking demos by chef Vittorio Renda in 18 U.S. markets. The National Theatre for Children, the producer of live theatrical shows in schools that educate millions of young people about societal issues, will use Maccabee Group for national media relations. And the Twin Cities Regional Office of Thrivent Financial for Lutherans, is employing Maccabee Group for regional media relations and event marketing.

Visual Circuits, Hopkins School District Choose Maccabee Group for PR
June 5, 2002 – Two new clients expanded Maccabee Group's technology client roster -- Visual Circuits, the Minneapolis supplier of digital media technology, chose Maccabee Group to handle nationwide public relations and trade show publicity for its Firefly 3.0, Mantis and other digital video hardware and software products. And Hopkins School District hired Maccabee Group to provide media relations and marketing strategy for the 2002 launch of the Hopkins Online Academy, the first virtual charter high school to be created and sponsored by a Minnesota public school district.

Hazelden Foundation Chooses Maccabee Group for PR Projects
April 11, 2002 — The Hazelden Foundation, the international nonprofit provider of treatment, recovery, research and training relating to care for alcoholism and related diseases, chose Maccabee Group as a partner for select national and local public relations projects.

Grand Opening of Musictech College Coordinated by Maccabee Group
January 22, 2002 — The world premiere of "Sweet Home Saint Paul Blues" kicked off Maccabee Group's production of the Grand Opening for Musictech College's $3.6 million in downtown Saint Paul. The PR campaign involved Internet publicity, cable TV broadcasts, radio interviews and outreach to music educators, parents and community leaders.

Minnesota Bankers Association Selects Maccabee Group for PR
January 7, 2002 — The Minnesota Bankers Association, representing 492 member financial institutions, hired Maccabee Group for statewide media relations counsel — including the launch of their "Stop Identity Theft!" campaign.

Wipfli Accounting Firm Selects Maccabee Group for Public Relations
December 5, 2001 — The Minneapolis-St. Paul office of Wipfli, the nation's 24th largest CPA and consulting firm, has hired Maccabee Group for statewide publicity and marketing communications services.

Maccabee Group Coordinates Publicity for Providence Academy
September 5, 2001 — Maccabee Group handled all publicity for the grand opening of Providence Academy, a new K-12 Catholic school in Plymouth — including publicity for a rocketeer/guest lecturer made famous in the movie, "October Sky."

Maccabee Group Launches Kemps "Udderly Amazing Cow Art" in Minneapolis
August 7, 2001 — Five 140-pound, 8-foot-long polyurethane "Udderly Amazing Cow Art" sculptures debuted on downtown Minneapolis' Nicollet Mall, in a Maccabee Group campaign for Kemps Ice Cream designed to benefit Twin Cities Habitat for Humanity.

Maccabee Group Promotes National Reso-Phonic Night Out Concerts
June 8-10, 2001 — Maccabee Group helped publicize "National Reso-Phonic Night Out," a 3-day long celebration of National Steel guitar music at the Minnesota History Center and Historic Suburban World Theatre — including placement of a live appearance by bluesman Catfish Keith on Don Shelby's WCCO-AM show.

Maccabee Group and General Mills Win National Bulldog Award for Excellence in Media Relations and Publicity
April 25, 2001 — A General Mills publicity campaign that highlighted the insertion of newly-minted Year 2000 pennies into 10 million boxes of Cheerios has earned Maccabee Group and its client, General Mills, a national Bulldog Award for Excellence in Media Relations & Publicity. Maccabee Group won the first place Gold Award for "Best Food and Beverage Public Relations Campaign" from Infocom Group, which publishes the PR industry newsletter, Bulldog Reporter. The campaign helped generate 94 million consumer print impressions in more than 600 newspapers and magazines.

MLT Vacations Selects Maccabee Group for National Publicity
April 16, 2001 — MLT Vacations Inc., the Minneapolis-based charter travel company known for its "Worry-Free Vacations" to 26 destination cities in the Caribbean, Costa Rica, Mexico and the U.S., has selected Maccabee Group, Inc. as its public relations agency. MLT Vacations Inc., a wholly-owned subsidiary of Northwest Airlines, will use Maccabee for regional and national media relations and corporate communications.