Medical / Wellness / Healthcare Public Relations



Whether your audiences are physicians, patients, hospital decision-makers or HR/Employee Assistance directors, Maccabee Group’s health and medical product campaigns are strategic, focused and impactful.


Northwest Athletic Club Fitness Blitz

Learn how Wellbridge, one of the top five operators of athletic clubs in America, increased its visibility and built membership at 45 clubs in cities from Boston and Minneapolis to Denver and Honolulu by tapping into the baby boomer market with help from Maccabee Group.
Hazelden Business Recovery Campaign

Hazelden, a world-renowned substance abuse center, sought to reach corporate executives who had refused to consider addiction in the workplace a critical business issue. Maccabee Group developed a three-year long "Making Recovery America’s Business" campaign that combined PR with video and event marketing to eliminate the stigma and misconceptions of workplace addiction.
American Medical / Dr. Ruth Tour

American Medical Systems (AMS), developer of medical devices tor male and female pelvic health, wanted to speak directly to patients – not just to their urologists -- about surgical remedies for erectile dysfunction (ED). Learn how Maccabee Group used sex expert Dr. Ruth Westheimer to help AMS overcome the stigma that prevented men from talking with wives and physicians about sexual issues.

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