Retail / Food & Consumer Goods Public Relations

Whether you’re launching a new food item nationwide, driving retail traffic for multiple-location store promotions, or rebranding a consumer product -- few PR agencies combine creativity with strategy as effectively as Maccabee Group.

		World's Largest Rubber Band Ball How could OfficeMax break through the clutter in the office supply category and enliven its brand against competitors like Staples, when consumers had concluded that a paper clip was a paper clip, no matter who sold it? By having Maccabee Group unveil the Guiness Record-busting World's Largest Rubberband Ball in Chicago, generating more than 422 TV stories and creating a pop culture sensation that drove customers into its 900 stores.

		OfficeMax's Elf Yourself Viral Promotion How can your company harness the power of the social media/Web 2.0 age of YouTube videos, blogs, Wikipedia, podcasts, FaceBook and video sharing sites like Revver and Flickr? Consider how Maccabee Group launched an online buzz-building PR campaign for OfficeMax’s 20 Christmas Web sites – including ElfYourself, a site which Maccabee Group helped transform into a pop culture phenomenon which Advertising Age called "a breakout online hit."

		OfficeMax Human Art Gallery Event How could OfficeMax make a splash for the launch of a new Ink Refill Program that used a machine that enabled consumers to save up to 50% by refilling their inkjet cartridges? OfficeMax’s ad agency had filled Chicago bus shelters with life-size photos of tattood backs which urged consumers to ‘Save Money on Ink’. Inspired, Maccabee Group created a tattoo-themed Human Art Gallery – featuring 10 models with scenes of Windy City history from Al Capone to The Blues Brothers ‘inked’ on their bare backs in front of the Art Institute of Chicago. Sals of OfficeMax ink products soared.

		General Mills' Millennium Penny How could General Mills ensure success for its Millennium Cheerios Promotion, a campaign involving a partnership with the U.S. Mint that invovled the insertion of collectible pennies inside 10 million boxes of Cheerios? Read on and learn about the creative brand PR strategies Maccabee Group developed that sold out every single box of special edition Cheerios, days ahead of schedule.

		Malt-O-Meal Cereal Campaign Learn how Malt-O-Meal and Maccabee Group competed against Kellogg's, Post, Quaker and General Mills by employing America's #1 Groucho Marx impersonator, in an integrated advertising, event, guerilla marketing and publicity campaign that inspired shoppers in 9 markets to reach down and grab Malt-O-Meal products in grocery stores.

		Marshall Fields' Frango Candy Event Marshall Field’s turned to Maccabee Group to build awareness and drive sales for its 2nd Annual Frango Win-A-Mint Game with a downtown Chicago event. Read how Maccabee Group created the World’s Largest Box of Chocolates and how it translated into brand awareness and dozens of TV stories across America.

		Go Organic for Earth Day Program Got Organic? Maccabee Group's publicity campaign for the 50-state "Go Organic for Earth Day" involved 45 organic food manufacturers and 20 national supermarket chains with 2,652 retail stores. Results were astonishing -- publicity hit 35 million consumer impressions, with 60 percent of U.S. consumers who saw the campaign saying they'd purchased organic food because of it.

		Kemps Ice Cream Publicity From the launch of Prairie Home Companion and Caribou Coffee Ice Creams to the unveiling of IttiBitz frozen bits and Las Vegas-themed frozen desserts, Kemps Dairy has used Maccabee Group to handle PR for nearly every new product it's released over the last 13 years. Learn more about the brand strategies behind one of the longest agency/client relationships in Minnesota business history.

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