Launch Your New Products and Services

Publicity featured the Winter Carnival's King and Queen devouring Kemps Ice Cream.

Ready for a marketing challenge? How about introducing a new ice cream flavor — Kemps' "Zero Visibility" Ice Cream — in the midst of a teeth-chattering winter snowstorm in Minnesota?

To spark media coverage (and sales) for the January launch of "Zero Visibility," Maccabee Group carved Governor Jesse Ventura's face out of 5,000 pounds of Kemps Ice Cream. The Ventura ice cream sculpture event generated media coverage for Kemps on all four local TV stations, in both daily newspapers, and even in Time magazine and CNN-TV worldwide.

Yes, the PR campaign received "Most Creative News Stunt in America" and "Best Special Event/Promotion of the Year" awards. But, most importantly, the Jesse Sculpture event helped sell out Kemps Ice Cream's entire stock of its new product!

"There is absolutely nobody in the PR business as gifted as Maccabee Group when it comes to designing attention grabbing publicity strategies. The Maccabee Group has been very successful in keeping the Kemps brand top of mind with the local media and consumer. I can always count on Maccabee Group for out-of-the-box — sometimes zany — but always productive publicity ideas." — Rachel Kyllo VP-Marketing Kemps Ice Cream