Heighten Your Visibility

How could Wellbridge, one of the top five owner/operators of athletic clubs in America, heighten its visibility (and build membership) at 45 clubs in cities from Boston and Minneapolis to Denver, Albuquerque, and Honolulu?

Maccabee Group assisted Wellbridge with a coast-to-coast rebranding effort as the company changed its name and product mix to better attract the aging baby boomer market. As an integral part of Wellbridge's marketing team, Maccabee Group employed PR strategies ranging from celebrity appearances by Olympic athletes to targeted queries to reporters, generating extensive media coverage for Wellbridge fitness programs, day spas and kids' fitness centers across the country. A creative media kit featuring scented "spa stones" landed the launch of Wellbridge day spas in the pages of Elle, Fitness, Shape, Fit and Spa magazines, reaching millions of Wellbridge's most sought-after consumers. Heightened visibility helped Wellbridge drive sales and increase retention of club members.

"From unique, head-turning press kits to crucial counsel during a public relations crisis, I could always count on Maccabee Group to fully support the company's communications efforts. Nationwide media exposure organized by Maccabee Group helped foster positive investor relations as well as valuable new business opportunities. A stellar customer service focus makes working with Maccabee Group a pleasure." — Christy Sazama Former Regional Marketing Manager Northwest Athletic Club/Wellbridge