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OfficeMax Campaigns
Interested in learning more about Maccabee Group's work with OfficeMax? Please select a campaign from the list below to view the details.
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 | | OfficeMax's A Day Made BetterHow could OfficeMax alert American consumers to the $4 billion that teachers spend, out of their own pockets, on school supplies every year? By having Maccabee Group launch a company-wide cause marketing initiative called "A Day Made Better," during which OfficeMax mobilized 5,000 employees to honor 1,000 teachers in 1,000 classrooms simultaneously -- and Maccbee Group generated more than 200 TV stories across the nation. | |  | | World's Largest Rubber Band BallHow could OfficeMax break through the clutter in the office supply category and enliven its brand against competitors like Staples, when consumers had concluded that a paper clip was a paper clip, no matter who sold it? By having Maccabee Group unveil the Guiness Record-busting World's Largest Rubberband Ball in Chicago, generating more than 422 TV stories and creating a pop culture sensation that drove customers into its 900 stores. | |  | | OfficeMax's Elf Yourself Viral PromotionHow can your company harness the power of the social media/Web 2.0 age of YouTube videos, blogs, Wikipedia, podcasts, FaceBook and video sharing sites like Revver and Flickr? Consider how Maccabee Group launched an online buzz-building PR campaign for OfficeMax’s 20 Christmas Web sites – including ElfYourself, a site which Maccabee Group helped transform into a pop culture phenomenon which Advertising Age called "a breakout online hit." | |  | | OfficeMax Human Art Gallery EventHow could OfficeMax make a splash for the launch of a new Ink Refill Program that used a machine that enabled consumers to save up to 50% by refilling their inkjet cartridges? OfficeMax’s ad agency had filled Chicago bus shelters with life-size photos of tattood backs which urged consumers to ‘Save Money on Ink’. Inspired, Maccabee Group created a tattoo-themed Human Art Gallery – featuring 10 models with scenes of Windy City history from Al Capone to The Blues Brothers ‘inked’ on their bare backs in front of the Art Institute of Chicago. Sals of OfficeMax ink products soared. |
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MORE CLIENT WORK:
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