Tech Marketing Strategies Electrify VISI's Brand

As the PR agency for the largest business-to-business Internet Service Provider in Minnesota, Maccabee Group generated an avalanche of media coverage for VISI's high-speed connectivity, Web hosting and secure collocation products.

Demonstrating VISI's mastery of technology challenges from Spam, viruses and data security to Web-based e-tailing and redundant back-up systems, the media coverage ranged from full-color features in Twin Cities Business Monthly and a full-page interview in Minnesota Technology, to repeat coverage in Computer User, Business Journal, Minneapolis Star Tribune, Upsize Minnesota and the Saint Paul Pioneer Press.

But Maccabee Group's marketing support for VISI's brand extends far beyond publicity. To build VISI's brand, our agency:
  • Forged a partnership between the IT networking group NetSuds and VISI, which co-sponsored a standing-room-only event that drove 300 qualified prospects through VISI's new Saint Paul data center.
  • Linked VISI with the Dakota County Library Foundation, launching a cause marketing campaign that donated financial support for children's CD-ROM workstations for every consumer in five suburbs who signed up for VISI services.
  • Jammed VISI's "Strictly Business" trade show booth with customer prospects, attracted by an exotic Gypsy fortune-teller who highlighted VISI's digital "palm-reading" security.






"Maccabee Group provides more than 'just PR' for VISI - we tap them for their expertise in event planning, social media and online marketing. When we recently launched our new Cloud Computing initiative, Maccabee Group had virtually every business publication in town writing about us."
- Gary Elfert
- Director of Products & Marketing

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