Guiding Tech Publicity For IDS Software’s Management Buy-Out

When the Chief Financial Officer, Chief Executive Officer and President of Minneapolis-based International Decision Systems (IDS) decided to buy their $45 million technology company back from its London-based owner, they selected Maccabee Group to ensure that all communications with media, customers and employees was flawless.

Maccabee Group helped the 339-employee developer of lease accounting and portfolio management software by:

Generating favorable national media coverage in key technology trade magazines Leasing Today, Equipment Leasing Association Online, Leasing News and The Monitor;
Placing a photo-illustrated four-page feature in Minnesota Business magazine;
Developing speeches and key messages, scripts for use by receptionists, and letters to be sent to vendors; all positioning IDS as the industry leader, before and after the transition;
Training the C-level executive team on the key messages to share with media and employees during the buy-out.
Developing a series of hard-hitting online case histories for the IDS Web site.

"By successfully handling our trade media relations, Maccabee Group's B-to-B technology PR work has supported International Decision Systems strategies. With Maccabee Group’s assistance, IDS has consistently received media coverage in the highly sophisticated area of leasing administration software. Their B-to-B PR savvy was especially valuable to us during a sensitive management buy-out."

- Deb Marshall
- former Marketing Director

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