Premiere Publicity for Cirque de Soleil

When Cirque du Soleil debuted its new Chinese-themed show, "Dralion," in Minnesota, it relied upon Maccabee Group to produce a publicity blitz for an indescribable spectacle. Strategies ranged from hiring a sidewalk chalk artist to portray Cirque’s dragon on the streets of Minneapolis to a circus ‘Big Top Raising’ event aimed at TV coverage and targeted outreach to gay and lesbian, Asian-American and other audiences.

The PR results were staggering:
  • 67 minutes of TV news coverage
  • Over 8,000,000 print impressions for Cirque de Soleil in more than 27 newspapers and magazines
  • Radio stations broadcast 11 interviews about Cirque de Soleil.
  • 24 appearances on local TV and six print feature stories.
  • Ticket sales soared and "Dralion" extended its run for two extra weeks!

Among other entertainment clients that have called upon Maccabee Group:
  • NAMM/International Music Products Association’s “Music and Sound Expo”
  • Jerome Foundation’s “Centennial Arts Celebration”
  • The National Resophonic Guitar “Night Out” Concerts
  • The Ivy Theatre Awards
  • The Guthrie Theatre’s “Christmas Carol”
  • Red House Records’ “Celebrating A Life In Music” concert






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