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Kemps Ice Cream and Maccabee Group – A Delicious Partnership

Kemps Ice Cream, the #1 selling frozen desert brand from Minnesota, has relied on agency president Paul Maccabee for PR counsel since 1986 – when he launched their "Sound of Moosic Mooing Contest."

The Kemps/Maccabee PR partnership is one of the longest agency/client relationships in Minnesota history. “There is absolutely nobody in the PR business as gifted as Maccabee Group when it comes to designing attention-grabbing publicity strategies,” says Rachel Kyllo, VP-Marketing for Kemps.

Consider how Maccabee Group introduced a new Kemps flavor -- "Zero Visibility" Ice Cream. Maccabee Group carved Gov. Jesse Ventura's face out of 5,000 pounds of ice cream. The event generated media coverage on all four local TV stations, in both daily newspapers, and in Time magazine and CNN-TV worldwide. Most importantly, the campaign sold out Kemps’ entire stock of the product!

Integrating its PR strategies with Kemps’ advertising and in-store promotions, Maccabee Group also:
  • Launched Kemps’ Pillsbury Ice Cream, generating 16 million consumer impressions through 228 newspaper and magazine mentions of the product – and earning Newsweek magazine’s praise for Pillsbury Cookie Dough Ice Cream as one of its "Great Things to do this Week."
  • Premiered Prairie Home Companion Ice Cream with a celebrity event at the actual diner featured in Garrison Keillor’s "Prairie Home Companion” movie and Kemps’ Las Vegas Fudge Chunk through shopping mall events featuring Dueling Elvis Presley impersonators.





"The Maccabee Group has been very successful in keeping the Kemps brand top of mind with local media and consumers. What I value in the Maccabee Group is a fresh approach to public relations work. Creative and innovative, I can count on Maccabee Group for out-of-the-box - sometimes zany - but always productive publicity ideas."
- Rachel Kyllo
- VP-Marketing

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