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OfficeMax’s A Day Made BetterSeventy percent of American women say they'd purchase a product that supports a non-profit cause over a similar product that does not benefit a charity. How can you demonstrate the values that your company stands for... and generate more customer loyalty and sales at the same time?Maccabee Group has coordinated publicity for cause marketing campaigns including General Mills' "Bring Home the Bac-O's" charity campaign with singer Trisha Yearwood, Golden Valley Microwave Popcorn's "Fast Forward Against Hunger" with actor Jeff Bridges, "Caribou Coffee's "Amy's Blend" to benefit breast cancer research, and Deli Express' "Hungry To Help" campaign to benefit the National Military Family Association. Our "Go Organic For Earth Day" campaign won Cause Marketing Campaign of the Year honors. But nothing demonstrates the power of cause marketing better than Maccabee Group's "A Day Made Better" campaign for OfficeMax. Nearly 5,000 OfficeMax employees at 900+ stores united to call attention to the $4 billion that teachers pay out of their own pockets each year for school supplies. Maccabee Group coordinated publicity for 1,000 school events involving 1,000 teachers being gifted with $1.2 million in free school supplies. Results were spectacular:
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